On the eve of International Kiss Day on July 6, the KissCam brand has announced they have selected The Brand Liaison to expand KissCam across several new consumer products as well as collaborations and marketing campaigns.
“Kiss Cam” is known around the globe for video segments in sports and entertainment arenas along with more than 1.1 billion views on TikTok. Now for the first time, the KissCam brand is being offered for licensing and collaborations for virtually any licensing product category that is seeking to tap into the experience.
“Expanding the KissCam brand outside of the stadiums has always been a focus of ours,” says Dana Veitch, founder and chief executive officer, KissCam. “Now, with our new partnership with The Brand Liaison, we can do just that. They have the creative ability and the vision to bring the iconic KissCam brand into areas that would have never even been considered!”
Initial KissCam licensing will focus on candy and confections, kiss-based beauty such as lipstick and glosses, wedding and celebration lines and a variety of print-on-demand products as well as opportunities for live-event promotion via the patented KissCam contest system. There are infinite opportunities to align with best-in-class established brands for powerful promotions and collaborations.
“Everyone loves the KissCam,” says Steven Heller, president, The Brand Liaison. “This is such a well-known brand in the sports and entertainment arena, and over 1 billion views on TikTok, that will translate so well into so many consumer products, collaborations and location-based entertainment opportunities. We see significant opportunities to expand the KissCam into so many products and collaborations consistent with the KissCam brand to spread love and kisses.”
